Media Servicesgritsadm
Media buying and planning services broadcast digital

Our kitchen is stocked with every ingredient you need for the perfect recipe

Grits Marketing Group makes sure you get the most bang for your media buck. With nearly 20 years experience in media planning and buying across all mediums, we work with you to define, target, and most effectively reach the market to achieve your goals.

If you are interested in exploring any of the media options outlined below, contact us to schedule a free 30-minute initial consultation.

Broadcast Media

Broadcast media planning and buying services

Despite the buzz surrounding digital and mobile marketing, broadcast media is not dead, or dying for that matter. According to a 2016 Nielsen study, 93% of Americans still listen to AM/FM radio and 85% still watch TV. Methods of consumption are evolving, but they are still the primary reach mediums.

Every client is different and every market is different. But if broadcast media makes sense for your business, Grits Marketing Group will:

  • Research and analyze your geographic market
  • Work with you to determine your ideal target market to maximize ROI for your stated goals
  • Analyze the media market and competitive landscape
  • Identify the appropriate stations, programs and/or networks to reach that market
  • Negotiate competitive rates with the media, appropriate for the market supply and demand
  • Design creative to ensure your message reflects and will resonate with your target
  • Present you with a comprehensive, recommended media plan and campaign
  • Place and manage all aspects of the media plan including traffic, auditing and makegood negotiation

Best of all, the agency’s fee for these services is negotiated into the cost from the media and therefore is not an additional expense to the client.

There are many factors that go into determining if broadcast media is the right choice of where to invest your marketing dollars. But if it is, it is still the most effective way to reach the masses.

Digital Media

Digital media strategy planning and buying“Digital media” options are seemingly endless, and growing every day. Over half the world is now connected to the Internet, 50% of internet usage happens on mobile phones, and 37% of the world uses social media daily.

The average allocation for digital marketing is 30% of the overall marketing budget. However, there are too many factors that go into making that decision for each business to use that as a guide. Some businesses spend nearly 100% on digital with great results.

For sake of simplicity, we break digital marketing down into three categories:

  • Online
  • Social
  • Mobile

They are all interrelated and intersect; each has its purpose and place. Digital is highly targetable, trackable, and customizable, and can provide great insight to patterns of your customer when interacting with your brand.

Some general examples of digital services Grits Marketing Group can provide are:

  • Search engine marketing (SEM)
  • Pay Per Click (PPC) advertising
  • Retargeting/Remarketing
  • Digital display & video campaigns
  • Mobile campaigns
  • Email campaigns
  • Social media set-up, evaluation, and campaign management
  • Reputation management
  • Integrated media campaigns

Bottom line: as with any marketing decision, each business, market, target audience and goal is individual and should be considered accordingly.

Other Media

Other media planning and buyingBroadcast and digital are not the only options when considering an overall marketing plan. There are many other highly effective possibilities depending on the goals of any business or individual campaign.

In the right market for the right product to reach the right consumer, newspaper is still a relevant consideration. While circulation numbers continue to decline, print-only is still by far the number one way of consuming newspaper as well as magazine.

Also, we can’t rule out direct mail. Sometimes a good old-fashioned printed piece mailed to a consumer’s home can mean the difference between earning their business or not. There are so many different ways to both target and reach consumers this way. Don’t limit your imagination to only a simple postcard.

Sponsorships, when structured well, can be a great way of promoting your business while also endearing consumers to your brand for supporting a cause or organization that is important to them.

Regardless of the medium, knowing whom you should be targeting is imperative. No matter how efficient your media plan may be, if it’s not directed at the right audience for conversion, it won’t be effective in reaching your goals. If you do not already know who your target market is, we can help. Whether analyzing your current customer data or facilitating market research, Grits Marketing Group can help you determine the ideal customer to consider when creating your marketing plan.

Ready to get cookin'?

We understand making the decision of where to invest your media dollars, and if or who to trust with handling them can be overwhelming and nerve racking. We want to make it as simple as possible. If it sounds like GRITS may be the right partner for you and your business, we’d like to hear from you and see how we can help!